Archive of the Category 'Advertising'
Advertising, Microsoft, Web | Comments Off
Advertising, Microsoft, Web | Comments Off
Microsoft Advertising Platform: A Day in the Life of a Click | pdc2008 | Channel 9
Wednesday, den 29. October 2008
Clicks are the single cell organism of the digital advertising world. See how a click moves through the advertising ecosystem covering all the basic components, including delivery engines, billing systems, reporting systems, data pipelines, and fraud detection systems.
Robert Devine
Robert works in adCenter managing a couple billion dollars in billing one click and impression [...]
Advertising, Microsoft, Web | Comments Off
Is Yahoo the right mate for Microsoft? Yes…
Sunday, den 24. February 2008
New friends? Steve Ballmer and Jerry Yang
With Microsoft’s pursuit Google…I mean Yahoo… going into the end game, some are questioning the wisdom of plunking down about $45 billion on such a prize. Last week, Robert Breza, an analyst with RBC Capital Market, made the case for Microsoft chipping away at Google’s search/ad lead in a [...]
Advertising, Microsoft, Web | Comments Off
